Privacy Policy

This Privacy Policy describes how Bytelab Solutions, LLC ("we," "us," "our"), operating healthcarecover.com (the "Site"), collects, uses, and shares your personal information when you visit the Site or submit information through our forms. By using the Site, you consent to the practices described in this Privacy Policy.

We collect the following categories of information:

Personal Information You Provide:

• Full name (first and last)
• Email address
• Phone number
• ZIP code
• Date of birth
• Gender
• Household size
• Household income range

Information Collected Automatically:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referring URL and exit pages
• Cookies and tracking identifiers (see "Cookies & Tracking Technologies" below)

Consent & Tracking Data:

• TCPA consent status and consent version identifier
• TrustedForm certificate ID (consent verification record)
• Consent timestamp
• Advertising click identifiers (Google Click ID, Microsoft Click ID)
• UTM parameters (source, medium, campaign, content, term)

We use the information we collect to:

• Connect you with a licensed insurance agent from USHEALTH Advisors, LLC who can discuss health insurance options with you
• Process and fulfill your request for information about health insurance plans
• Detect and prevent fraud, bot activity, and duplicate submissions
• Analyze website usage to improve our services and user experience
• Measure advertising effectiveness and attribute conversions to the correct advertising campaigns
• Comply with legal obligations, including maintaining records as required by the Telemarketing Sales Rule (TSR) and other applicable regulations

We share your personal information with the following parties for the purposes described below:

Marketing Partner (Lead Buyer)

• USHEALTH Advisors, LLC — Our sole marketing partner and lead buyer. When you submit your information through our quote form, your personal information is shared with USHEALTH Advisors, LLC for the purpose of connecting you with a licensed insurance agent. For more information, see our Marketing Partners page.

Service Providers & Processors

We use the following third-party service providers who may process your data on our behalf:

• Vercel, Inc. — Website hosting and edge infrastructure. Your requests are processed through Vercel's servers, which may collect IP addresses and request metadata.
• Supabase, Inc. — Database storage. Your submitted lead data is stored in a Supabase database for duplicate detection and record-keeping.
• Functional Software, Inc. (Sentry) — Error monitoring, performance monitoring, and session replay. Sentry helps us identify and resolve technical issues on the Site. Sentry Session Replay may visually record your browsing sessions, including mouse movements, clicks, scrolls, and page content, to help us identify and fix technical issues. These recordings are used solely for error diagnosis purposes and do not capture passwords or sensitive form field inputs.
• ActiveProspect, Inc. (TrustedForm) — Consent certification and verification. TrustedForm records evidence of your consent interaction on the form to create an auditable compliance record.
• Google LLC — Analytics (Google Analytics 4) and advertising measurement via Google Tag Manager. Google collects website usage data and conversion information for advertising attribution.
• Microsoft Corporation — Universal Event Tracking (UET) for advertising measurement and conversion tracking for Microsoft Advertising campaigns.
• n8n GmbH — Workflow automation platform used to process lead data and manage our internal data pipeline.

We do not sell, rent, or trade your personal information to any parties other than as described above. We may also disclose your information if required by law, regulation, legal process, or governmental request.

We retain your personal information for a period of five (5) years from the date of collection. This retention period aligns with the Telemarketing Sales Rule (TSR) record retention requirements. After the retention period expires, your data will be securely deleted or anonymized.

You may request deletion of your data at any time by contacting us (see "Contact Information" below). Deletion requests are subject to our legal obligations to retain certain records.

You have the following rights regarding your personal data:

• Opt-Out of Marketing: You may revoke your consent to be contacted at any time by visiting our Contact Us page and selecting "Do Not Contact" as the subject.
• Access Your Data: You may request a copy of the personal information we hold about you.
• Delete Your Data: You may request that we delete your personal information, subject to our legal retention obligations.
• Correct Your Data: You may request that we correct any inaccurate personal information.

To exercise any of these rights, please contact us at info@bytelabshealth.com. We will respond to your request within 30 days.

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purpose for collection, and the categories of third parties with whom we share your information.
• Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
• Right to Opt-Out of Sale: You have the right to opt out of the "sale" of your personal information. Under the CCPA, sharing your personal data with USHEALTH Advisors, LLC for monetary consideration may constitute a "sale." To exercise your right to opt out, please visit our Do Not Sell My Personal Information page.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

We will respond to verified California consumer requests within 45 days.

Vermont Residents

If you are a Vermont resident, we will not share your personal information with third parties for marketing purposes unless you have provided affirmative opt-in consent to such sharing. By completing our quote form and clicking "Submit & Finish," you provide this opt-in consent.

Nevada Residents (NRS 603A)

If you are a Nevada resident, you have the right to opt out of the sale of your covered information. To submit an opt-out request, please email us at info@bytelabshealth.com with the subject line "Nevada Opt-Out Request."

We use the following cookies and tracking technologies on the Site:

• Google Tag Manager (GTM) — Tag management system that loads and manages other tracking scripts on the Site.
• Google Analytics 4 (GA4) — Website analytics to understand how visitors interact with the Site, including page views, session duration, and user behavior.
• Google Ads — Conversion tracking to measure the effectiveness of our advertising campaigns. Uses cookies to attribute form submissions to specific ad clicks.
• Microsoft Universal Event Tracking (UET) — Conversion tracking for Microsoft Advertising campaigns. Uses cookies to attribute form submissions to Microsoft ad clicks.
• TrustedForm — Drops a cookie and records your form interaction to create a consent verification certificate. This is used for regulatory compliance purposes.
• Sentry — Error tracking and session replay cookies for monitoring site performance and diagnosing technical issues.
• Essential Cookies — We use functional cookies for site operation, such as session management and form submission tracking.

You can manage cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling cookies may affect the functionality of the Site. For more information about managing cookies, consult your browser's help documentation.

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. All data transmitted between your browser and our servers is encrypted using HTTPS/TLS. Access to personal information is restricted to authorized personnel only.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

The Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we have collected information from a child under 13, please contact us at info@bytelabshealth.com.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "Effective Date" at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy.

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Bytelab Solutions, LLC
Email: info@bytelabshealth.com

You may also visit our Contact Us page to submit a request.